From: Peter Wildblood 
Sent: Wednesday, 19 April 2006 9:31 AM
To: jo.lim@auda.org.au
Subject: Monetisation comment 

Greetings

I am "technically threatened" so will confine my comments to the effect of monetisation 
as I see it affecting my business directly

I have spent money and energy in maintaining an effective website.  The area I operate is 
"the accommodation industry" one of the most competitive of internet commodities.

Over the years I have seen my positioning eroded with a fly by nighters and other spammers 
who use illegal or underhand techniques (that is - providing other than honest information 
about a product) as they jam the top of the listings on Google and others with their back 
door sites and spurious directory listings.

As I see it "monetisation" will only add more to the confusion at the top and further reduce 
the visibility of what I choose to call genuine businesses such as mine.

By genuine business I mean - those that offer an actual product involving direct services or 
tangible product for the end user which involve a direct relationship between the service 
and product and the end user - they also involve the direct employment of real people.  

I compare this with the "service" that is provided by the monetisers - simply using the 
internet to trawl for people possibly interested in whatever on what I call "mud on the wall 
techniques" - some of it is bound to stick!

So ... as a consequence I am opposed to the relaxation of the rules that are suggested in 
the position statement

Cheers

Peter

Sherry Stumm & Peter Wildblood
Benbellen Country Retreat
Cherry Tree Cottage at Benbellen Farm 
Penlan Cottage