We are pleased to present the .au member spotlight, a new initiative to help you get to know your fellow .au members, across a range of diverse industries and locations.
This month we hear from Founder of Online is Easy, Anthony L. Mayer. Online is Easy empowers individuals to increase their confidence using digital tools that will help to grow their business and make their life easier.
Can you tell us about you and your company?
Online is Easy is a digital strategy consultancy and web design business based in Gunaikurnai country (Gippsland, Victoria). I am a Digital Strategy Consultant who enjoys empowering sole traders, small businesses and not-for-profits to create, manage and control their own digital footprint.
Why do you choose .au?
The main reason to have '.au' domain is to indicate that you're a fair dinkum Australian business. .au is globally recognisable, uniquely Australian and highly trusted.
Many Top Level Domains (TLDs) offer minimal assurance and accountability. Registering a .au reduces the possibility of scamming and protects small businesses and their local customers.
How do you stay current on innovation and online trends?
We subscribe and participate in industry and peer forums and we hold paid memberships to peak bodies and industry associations such as:
- Authorised Australian Squarespace Trainer and part of the professional Squarespace Circle Community
- Certified Google Cloud Partner supporting Google Workspace
- Member of the Australian Web Industry Association (AWIA)
- Member of the .au Australian Domain Association (auDA)
- Associate Member of Australian Computer Society (ACS)
Why is a open, free, secure and global Internet important to you?
In a world that is increasingly digital, being able to trust that the information on the other side of your screen is from a reputable, reliable and trustworthy source is an increasing challenge. In the same vein, digital innovation is growing and changing much faster than the digital capacity of general society.
The onus is on those who are setting standards and making rules/policies to ensure the driving factor isn’t just revenue but is driven by triple bottom line thinking. Striving to create a trustworthy, accessible, low cost and standardised internet is good for society and good for business and ensures people are not left behind as progress happens.
What value does the internet deliver to you?
Our entire business would not exist without the internet. As Digital Strategy Consultants, we use it to help organisations communicate and market their value as well as innovate and organise with cloud-based Software as a Service (SaaS) tools.
We use it to connect over vast distances using Google Meet and Zoom, which saves hours of travel time and reduces our environmental impact from plane and car use. The scope and breadth of opportunity the internet offers has made our global planet smaller and brings remote communities closer.
If you could tell your fellow .au members one thing, what would it be?
If you’re an authentic Australian business, chose a .au domain. If we all do it, we grow the worth of our Aussie ccTLD, which increases the value of our respective Aussie brands.
The .au member spotlight is an initiative to profile members across a range of industries and geographic locations. If you would like to be featured, please reach out to the .au membership team at email@example.com. We would love to hear from you!