Wholesale Pricing | .au Investment | Variable License Periods
29 March 2018

Following the registrar meeting held at the auDA offices on 22 March 2018 where we sought feedback from registrars on topics such as variable registration periods and marketing programs, the auDA Board met on Monday 26 March 2018.

Wholesale Pricing

At that meeting, the auDA Board set the new auDA fee per domain year that will apply once Afilias commences operations as the new registry operator. auDA understands that Afilias will shortly be advising registrars of its wholesale price as part of its new registry-registrar agreement.

Currently auDA anticipates the total “wholesale” price (consisting of the new auDA fee and Afilias’ wholesale price) for certain open second level name spaces (,,,, and, will be approximately 10% lower than the current total "wholesale" price indicated on auDA’s website. 

Investment in .au

The new auDA fee will support a minimum $12 million investment over the term of the new registry licence agreement with Afilias in infrastructure enhancements, .au brand development, cooperative marketing initiatives with registrars and other innovation programs. This commitment is one of the most significant investment initiatives in the .au namespace.

A key component of these initiatives is a dedicated $2 million per year (cumulative) co-marketing and industry development program to assist registrars:

  • acquire new and retain existing .au customers;
  • develop new products and improvements to increase the value of the .au customer base;
  • to assist with other activities to improve overall public awareness of the .au namespace.

Guidelines, application and assessment procedures are currently being developed and auDA welcomes any feedback or suggestions from registrars on co-marketing or program initiatives. 

Variable License Periods

In addition the auDA Board also agreed to implement the Board resolution from Feb 2016 to allow the registration and renewal of domain names for 1, 2, 3, 4 or 5 years from the date that Afilias commences operations as the new registry operator.

Please note that renewals will still be processed in a manner consistent with the Domain Renewal, Expiry and Deletion Policy.

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