.au - Aussies get it

.au – trust that it’s local

A ‘.au’ at the end of a website or email address lets you know you’re dealing with a verified local.

With .au you can trust it’s Australian

You might know that a .au website address means ‘Australian’, but did you know that to get a .au domain name you need to prove a connection to Australia? That’s why when you see a .au domain name you can trust it’s Australian.

You're more secure with .au

You’re less likely to come across scams on .au websites compared to websites using other domains. .au domain names are actively monitored to ensure fewer scams get through. It’s part of why .au is so highly trusted.

With .au you're laughing

While finding trusted online websites is no joke, we love a good laugh which is why we've partnered with the Melbourne International Comedy Festival's Funny Shorts film festival.

funnyshorts.au

Illustration supporting the campaign call to action

Aussies get it.

Get your .au domain name.

Get started with .au

Want to show the world you’re Australian? Getting started with .au is easier than you think.

A .au website

Attract customers and build trust with a .au website for your Aussie business. You’re in control with a .au website which can grow as your business does.

Explore benefits of .au websites

A .au email address

Showcase your brand with every email you send. Australians consider .au a marker of trust and custom .au email addresses help you look more professional. Build your audience and lean into the power of email to develop direct customer relationships.

Discover benefits of a .au email

Social media and .au

Three in four Australians will only purchase from an online business if it has a website. Use a .au website and branded email to expand your social media presence, build trust, and control how you show up online.

How a .au builds on social

The different .au domain names

The trusted and recognised choices for Australian businesses are com.au, net.au and .au direct. The trusted choice for Australian not-for-profit organisations is org.au. There’s a perfect Australian option for every entity.

Explore the different .au options

FAQs

What is the .au domain?

.au is the country code top level domain (ccTLD) for Australia.

The .au domain is made up of several distinct namespaces - for example com.au, org.au and .au direct. Each namespace has its own purpose and rules for who can register domain names within them.

.au Domain Administration (auDA) is the Australian not-for-profit organisation, endorsed by the Australian Government to manage the .au domain for the benefit of all Australians.

Can anyone register a .au domain name?

.au domain names are for individuals and organisations with an Australian presence.

When you register a .au domain name you need to provide evidence you have a connection to Australia. This can include proof of your citizenship or permanent residence or an ABN.

Different namespaces (such as com.au, org.au) have rules around who can register them and what names they can choose.

Find out more about the rules for each of the different .au namespaces.

How do I get a .au domain name?

To get your .au domain name, first search to see if the name you want is available. Read our tips for choosing the right .au domain name to support your online presence.

You’ll then need to choose a .au domain name provider – sometimes called a registrar – that provides registration services and complete their online registration process.

When registering you’ll be able to choose how long you want to hold your .au domain name for – you can choose a period of one to five years.

Lots of domain name providers also provide simple tools to build a website and email services that you can use with your .au domain name.

Why do Aussies prefer .au?

Aussies prefer .au websites because they’re more recognised and trusted than other options, and because the .au tells website visitors they’re dealing with a legitimate Australian organisation or individual.

A .au website is especially important for customers buying from businesses for the first time.

When it comes to shopping, Aussie consumers prefer to pay in local currency, know they can contact a real person in Australia, and take comfort from the fact that they’re protected by Australian laws and consumer protections.

Learn why Aussies love supporting other Aussie businesses.