.au domain names and social media

Integrating a .au domain name into your social media presence can help build trust among customers who recognise that robust eligibility requirements mean .au domain names are held by individuals and organisations with a validated connection to Australia.

Linking to your .au website or email address from your social media profiles can help customers who find you through social media to verify you’re a legitimate business.

According to auDA research, three of four Australian consumers: 

• Will only make an online purchase from a business if it has a website 
• Are more likely to trust an Australian business if it has a .au website.

Having a .au domain name means you have options to expand and customise your online presence to suit your needs and tailor the user experience for your audience or customers. You’re not tied to particular platforms or services and can tell your story your own way.

Australians love supporting local. If you’re targeting Australians, incorporating an email address and website address ending in .au into your social presence is a clear, effective signal that you or your organisation has a connection to Australia.

In fact, half of Australian consumers will only purchase from a business online if they have an Australian website ending in .au, and three in five say they choose .au websites when shopping online to support local Australian businesses. By relying only on a social media presence or trading in an online marketplace, you may miss out on a significant share of potential customers.

A .au domain name also indicates geographical relevance to search engines when being used by Australians and can help websites rank higher on a list of search results. This allows Australians to find your website more easily.

.au domain names experience significantly lower levels of domain abuse, such as phishing or malware, than the global average. auDA also invests significantly in the security of the .au domain to maintain accurate, uninterrupted delivery of services you can rely on.

Once you’ve established a social media presence, a complementary .au domain name can be the foundation for a new stage of growth for your online presence.

Registering your ideal .au domain name doesn’t mean you have to build a complex website straight away. Instead it can be an easy way to secure the perfect .au domain name for your great idea until you’re ready to take the next step and set up your website.