The .au Blog

In auDA’s latest webinar, we provided an update on Australia’s newest namespace, .au direct and the Priority Allocation Process for priority applicants. auDA CEO Rosemary Sinclair AM and Chief Operating Officer Dr Bruce Tonkin hosted the discussion, covering the benefits of .au direct and details about Priority Allocation ahead of its closing date, 20 September 2022.

When it comes to Australian domain names, we know there is a lot of information available. We conducted a quick check of users’ top Google searches about auDA and the .au to highlight topics that are high on your ‘must know’ list.

Shorter, simpler and easier to type Australian domain names launch on 24 March 2022. And they’re not just for businesses! With two simple letters, the new namespace - .au direct - will provide Australians greater choice when building their own digital presence.

Shorter, simpler Australian domain names are coming in March 2022. The launch of .au direct provides Australian businesses with a new Australian digital address to call home.  

It’s common practice for businesses to register the same name across different namespaces, i.e. getyour.com.au and getyour.net.au. After its launch on 24 March 2022, you may want to register a matching name in the new .au direct namespace. But first, you will need to take part in the Priority Allocation Process.