Our Executive team
auDA’s Executive team leads auDA’s operations and is responsible for delivering auDA’s core functions and strategy.
Dr Bruce Tonkin
Chief Executive Officer
May 2017 - Current
Dr Bruce Tonkin commenced as the Chief Executive Officer of auDA on 1 January 2025. Bruce joined auDA in 2017 and served as auDA’s Chief Operating Officer from 2018 to 2024. In this role, he was responsible for the operations of the .au country code Top Level Domain (ccTLD).
Sharon Copeland-Smith
Chief Operating Officer
March 2025 - Present
Sharon Copeland-Smith is the Chief Operating Officer at auDA, responsible for the secure, reliable operation of the .au domain name system and the effective operation of the .au Licensing Framework.
Sophie Mitchell
Chief Communications Officer
January 2021 - Current
Sophie Mitchell is the Chief Communications Officer at auDA. She is responsible for corporate communications, member and stakeholder engagement, internet and public policy, media relations and marketing.
James Shady
Chief Financial Officer
October 2017 - Current
James Shady is the Chief Financial Officer at auDA, where he is responsible for the financial performance of the .au ccTLD.
Jane Smith AM
Chief People and Culture Officer
May 2023 - Current
Jane is the Chief People and Culture Officer at auDA. Jane has extensive experience in transformative direction setting, strategic planning and communications, particularly within the government, education, ICT and creative industries.