Rosemary Sinclair

Rosemary Sinclair AM


Rosemary Sinclair AM is CEO of auDA, the administrator and self-regulatory policy body for Australia’s country code Top Level Domain, the .au domain.

Rosemary has a distinguished record in the telecommunications, technology, energy and education sectors, driving transformation, high performance and advocacy.

Prior to joining auDA, Rosemary was CEO of Energy Consumers Australia, responsible for enhancing consumer advocacy in the national energy market on issues including price, quality and security of supply.

Rosemary has served on local corporate, government and international boards, including CPA Australia, the Communications Alliance, International Telecommunications User Group (INTUG) and West Tigers Rugby League Football Club. 

She has over 20 years’ experience in international policy development and multi-stakeholder engagement with bodies including the Organisation for Economic Co-operation and Development (OECD), Asia-Pacific Economic Cooperation (APEC) and Internet Corporation for Assigned Names and Numbers (ICANN) and has been engaged in market developments in Asian economies over this time.

Rosemary received the Order of Australia Award for service to the telecommunications sector in the 2018 Queen's Birthday Honours List, the same year in which she was a finalist in the QANTAS AFR Top 100 Women of Influence. 

Rosemary is a Director of CPA Australia and a past part-time Member of the Australian Communications and Media Authority (ACMA). 

Rosemary is a qualified Fellow of CPA Australia and Fellow of the Australian Institute of Company Directors. She also holds degrees in Arts, Law and Business from the University of Sydney and a Master of Commerce degree from UNSW. 

Dr. Bruce Tonkin

Dr. Bruce Tonkin


Dr Bruce Tonkin is currently Chief Operating Officer for the .au Domain Administration Limited, where he is responsible for the operations of the .au ccTLD.

Prior to that he had been chief technology officer and chief strategy officer at Melbourne IT from 1999 until 2017 , where over the years he has been responsible for IT infrastructure, software development, the development of the company's strategic and operating plans, strategic initiatives with major customers and suppliers, and managing evaluation of merger and acquisition opportunities.   He gained more than 15 years of experience taking cloud based services to global markets across the USA, Europe, and Asia for both SMBs and Enterprises.  Bruce also served on the Board of ICANN (Internet Corporation of Assigned Names and Numbers)  for 9 years.   ICANN manages the global domain name and IP addressing system for the Internet.   

Bruce holds a BE(Hons) and a Ph.D. in electrical and electronic engineering, and is a Fellow of the Australian Institute of Company Directors.

James Shady

James Shady


James Shady is currently the Chief Financial Officer at .au Domain Administration Limited, where he is responsible for the financial performance of the .au ccTLD.

James is focused on enhancing business performance through team development and effective collaboration. He has deep corporate finance, due diligence and performance consulting experience gained conducting due diligence reviews, delivering divestments and acquisitions, and conducting complex commercial and restructuring engagements. His experience has been gained across a range of industries including financial services, healthcare, energy, transport and government as a Partner and Director in global advisory firms. James has worked on complex transactions in Australia, Asia and UK.

James is a Member of Chartered Accountants Australia and New Zealand (CAANZ), a Member of the Australian Restructuring, Insolvency & Turnaround Association (ARITA) and holds a Bachelor of Economics (Monash) and Master of Applied Finance (Melbourne).