Our Executive team

auDA’s Executive team leads auDA’s operations and is responsible for delivering auDA’s core functions and strategy.

Rosemary Sinclair AM
Rosemary Sinclair AM
Chief Executive Officer
March 2020 - Current
Rosemary Sinclair AM is CEO of auDA. She has a distinguished record in the telecommunications, technology, energy and education sectors, driving transformation, high performance and advocacy.
Sophie Mitchell
Sophie Mitchell
Chief Communications Officer
January 2021 - Current
Sophie Mitchell is the Chief Communications Officer at auDA. She is responsible for corporate communications, member and stakeholder engagement, internet and public policy, media relations and marketing.
James Shady
James Shady
Chief Financial Officer
October 2017 - Current
James Shady is the Chief Financial Officer at auDA, where he is responsible for the financial performance of the .au ccTLD.
Jane Smith AM
Jane Smith AM
Chief People and Culture Officer
May 2023 - Current
Jane is the Chief People and Culture Officer at auDA. Jane has extensive experience in transformative direction setting, strategic planning and communications, particularly within the government, education, ICT and creative industries. 
Dr. Bruce Tonkin
Dr. Bruce Tonkin
Chief Operating Officer
May 2017 - Current
Dr Bruce Tonkin is the Chief Operating Officer of auDA, where he is responsible for the operations of the .au ccTLD.

Join more than 5,340 members and help us shape the .au

Join now