How to choose the right .au domain name

This will help you build brand recognition and makes it easier for people to find your website when searching online.

This will make it easier for people to remember and type your domain name into a web browser or email. As a guide, aim for 15 characters or less.

These can be difficult to remember or misinterpreted if received verbally. If you must use a number, use its written form i.e. “two”, instead of “2”.

This is a simple way you can test the effectiveness of your domain name. Say the name to five people and get them to write it down. If they don’t get it right, consider a domain name that’s simpler to convey.

It’s up to you to check that the domain name you choose doesn’t infringe on someone else’s trade mark. When you’ve decided on a domain name you’d like to register, check if it’s available via the “find a domain name” tool.