Brands, domains and the power of .au

Tuesday 26 May 2026
5:00 pm AEST
ACMI Swinburne Studio, Melbourne

This in person .au member event brings together auDA, brand experts and industry partners to explore how brands, domain names and trust intersect, and how organisations can demonstrate credibility and build recognition in the digital environment.

The session will provide practical information and insights attendees can apply within their own organisations.

Event format

  1. Interactive presentation: Building trust through brand and domain names
  2. Panel discussion: Brands, domains and the power of .au
  3. Networking with light refreshments provided.

What you'll learn

By attending, you’ll gain insight into:

  • What trust looks like in today’s digital environment
  • How distinctive brand assets contribute to recognition and credibility
  • How domain names complement other brand signals, such as logos
  • How .au domain names function as trust and credibility markers
  • Practical examples of how brand and domain name decisions can strengthen an online brand.

Please note that photography will take place at this event for promotional and archival purposes. Photographs or recordings from the event may appear on the auDA website, social media accounts and auDA publications. 


Anyone attending an auDA event who does not wish to have their image recorded should inform the photographer or contact the .au membership team at membership@auda.org.au.


By agreeing to our terms and conditions, you consent to the auDA Privacy Policy and to receive future communications from auDA, including invitations to upcoming events. You may opt-out of receiving communications from us by using the unsubscribe link in the footer of our emails or by contacting us at privacy@auda.org.au.

Join more than 6,418 members and help us shape the .au

Join now