Trusted by Australians for 40 years
The .au domain has served Australian internet users as an online marker of trust for 40 years. Our 2026 Why .au? report highlights the benefits of .au for everyday Australians and small businesses, including Australian consumers’ preference to shop online from .au websites and .au’s role as a signal of trust and credibility online.
.au is shorthand for Australian. It’s local and trusted, offering peace of mind for those using the internet or running a business or service online. Now home to more than 4.3 million .au domain names, .au is the domain of choice for Australians.
Aussies choose .au
Australian consumers prefer shopping online from websites ending in .au more than other domain options.
80%
are more likely to trust an Australian business if it has a .au website.
51%
will only purchase from a business with a .au website.
46%
will check a .au website first when seeking to buy a product online.
.au - the top choice for Aussie businesses
Seven in ten Australian small businesses use a .au as the primary domain name for their business website. 82% of small businesses say they choose .au to promote their business as Australian and for Australians.
What Australians say about .au
Connect locally and globally with .au
Not only is .au the most popular local choice, .au is a valuable channel to connect with individuals, customers and organisations across the globe. .au servers respond to an average 6.6 billion queries a day, with a large proportion originating from outside Australia.