There are four weeks remaining for existing .au domain name holders (registrants) to take advantage of their priority opportunity to register a .au direct domain name that matches their existing domain names ending in .au.
Announced in August 2021 and launched on 24 March 2022, .au direct is Australia’s newest namespace. It enables Australian businesses, organisations and individuals to register new, shorter domain names directly before the .au (e.g. getyour.au) and create a distinctly Australian digital presence.
More than 200,000 Australians have already taken advantage of the new namespace by registering a .au direct domain name.
From launch, existing .au registrants have had the opportunity to participate in the Priority Allocation Process to register a domain name in the new namespace that matches their pre-existing .au domain name. For example, a registrant who had registered the domain name getyour.com.au prior to 24 March 2022, has priority to apply for an exact match of this name in the new namespace, getyour.au.
Priority applications must be made by 20 September 2022. After that time, names that are not subject to an application will become available to the general public.
Strong community uptake
auDA CEO Rosemary Sinclair AM, said, “In a mobile-first digital economy, registrants recognise the benefit of shorter, simpler .au direct domain names that help unlock new online opportunities for Australian businesses, organisations and individuals.
“auDA is delighted by the strong response to .au direct from priority applicants. We received more than 35,000 registrations in the first 24 hours, nearly 80,000 registrations in the first week and over 200,000 registrations to date.”
A new choice in .au
.au direct is an additional choice of a trusted Australian domain that complements existing, well recognised Australian namespaces including com.au, net.au and org.au.
Registration of names in the new namespace is optional for registrants. Existing .au domain names will continue to operate regardless of whether a registrant takes advantage of the priority opportunity, provided registration details are kept up-to-date.
To learn more about Priority Allocation you can read auDA’s fact sheet, visit the auDA website, or register to attend auDA’s Priority Allocation Update webinar tomorrow, on 23 August 2022.
To register to apply for your matching .au direct name visit an auDA accredited registrar.
auDA announced the launch of .au direct on 19 August 2021, commenced a national awareness campaign in February 2022 and launched .au direct on 24 March 2022.
Eligible registrants have until 20 September 2022 (23:59 UTC on 20 September 2022 / 9:59AM AEST on 21 September) to lodge their applications to the Priority Allocation Process.
If no application is received for an exact match name by this date, it will become available for registration by the general public on 3 October (21:00 UTC on 3 October 2022 / 8:00AM AEDT on 4 October).