auDA produces regular .au insights. From what makes .au a trusted choice for Australians to key registration trends, explore our latest insights in our Why .au? report and .au insights dashboard.
Why .au? Australia's trusted .au domain
auDA's Why .au? Australia's trusted .au domain report explores the ways in which .au supports a thriving digital economy and society in Australia. Despite having a relatively small population, .au is the world's tenth most popular domain option. It is the domain of choice for website and email addresses for Australian businesses (3.9 million .au domain names), clubs, associations and community groups (192,000 .au domain names), charities and not-for-profit organisations (41,000 .au domain names) and more. Consumers also find value in .au. They look for .au online as a trusted option and to help them support local businesses. Find the full report below to learn more about why Australians choose .au.
.au insights dashboard
auDA's .au insights dashboards provide a monthly snapshot of activity and trends in the .au domain.