au direct campaign

.au direct domain names – like - are shorter, simpler domain names and are available as a new option for Australian Internet users.

.au direct names are general purpose – they’re open to anyone with a verified connection to Australia who wants to create or manage an online presence for themselves or their organisation.

If you hold a domain name in any other .au namespace (eg., etc.), that was created prior to 24 March 2022 you’ll be able to apply for Priority Status to register its exact match in .au direct during the six-month period from launch.

To check your priority category and/ or see if there are other registrants eligible for the .au direct name you seek, you can use auDA’s Priority Status Tool.

Find out more about how you’ll be able to register a .au direct name via the links below.

About .au direct names

Learn about the rules for .au direct domain names.

The .au direct launch

Learn about how .au direct names will be rolled out.

The .au direct priority allocation process

Existing registrants of other .au domain names will have the chance to apply for the .au direct exact match of their names via the priority allocation process.


.au direct Resources


.au direct webinar - 3 March 2022